- ‘Our New Earth’ microsite https://ournew.earth/ is a health, wellness and development focused ‘Guide On The New Normal’ to coach people to allow them to thrive in this new style of living with a focus on the different roles they play within a society for the self, for the parent in you, the employers/ business owners as well as the employee.
- It is important for us to holistically focus on Physical, Emotional and Mental health to enable our readiness and preparedness to manage this crisis constructively
- The microsite also provides essential guidance for people dependent industries like manufacturing, services, retail and construction. The concept of Our New Earth: https://youtu.be/8ReOKTHUWfI
Dubai, UAE, 20 May 2020: Aster DM Healthcare - one of the largest private, integrated healthcare service providers across the GCC and an emerging player in India has launched ‘Our New Earth’, a microsite dedicated to supporting individuals to function constructively as they try to make sense of the ‘new normal’ way of living, amidst the COVID-19 pandemic. Users can take advantage of trusted sources of information under one umbrella that has been vetted and endorsed by Aster as your trusted healthcare guide and coach.
As the UAE government remains committed to slowing down the spread of the pandemic and is gradually easing lockdown restrictions, the responsibility rests on the individual for protecting their own health and that of others around them as life continues. People have been bombarded with a wealth of information from different sources on how to cope during the current circumstances, and the newly launched microsite is Aster’s response to helping make life easier for people. It provides a one-stop-shop platform offering verified content that will guide those looking for information on how to navigate life to ensure we can live better and thrive with this new reality of life.
Speaking about Our New Earth microsite initiative, Alisha Moopen, Deputy Managing Director of Aster DM Healthcare said, “As people across the world continue to face daily challenges as a result of the COVID-19 pandemic, it is vital that we make our own wellbeing the number one priority on our task list. Daily routines have been turned upside down and we are being fed information constantly from many different sources – the news, our friends, social media, our employers. This can be overwhelming and that is why we decided to bring important content and advice that has been verified by healthcare professionals all under one roof, making it simple for people to digest and get the information they need to function positively in the world we are now living in. This pandemic has taught us that we need to go back to basics – whether it is washing our hands, sleeping well, eating well. This is actually a good time to cultivate better habits and nurture your health to a better place. As always, Aster DM Healthcare is extremely committed to offering its full support, for the well being of the community and it starts with health coaching. We all have different avatars and roles we play on a daily basis, and this site will enable you to look at useful information, exercises and suggestions to take care of all our relationships which impacts us, directly or indirectly.”
As the rules for how we live, work and socialise have dramatically changed in recent times and pose different challenges as a result of personal circumstances, Our New Earth microsite offers content that focuses on the role a person might play within society – as a family member, a parent, an employer or an employee. It highlights that when an individual is mentally and physically healthy, it is easier for them to care better for family, to be a well-functioning employee or a considerate employer. The site offers friendly guidance and top tips for defined roles on things like personal and mental hygiene, ways to cope with working from home or transitioning back to spending time in the office, how to create a balance between a child’s schoolwork and running a household, as well as useful books to read and diet and nutrition advice. In addition the microsite also offers advisory on the safe functioning of top 4 sectors in the region which cannot operate without employees being on-site: Manufacturing, Retail, Construction and Services.
‘Our New Earth’ initiative is a part of Aster DM Healthcare’s ongoing efforts to ensure the collective health and well-being of the community during the COVID-19 crisis. Aster is already offering free telemedicine advisory to all members of the public in relation to any COVID-19 concerns. The Group is also conducting more than 200 “virtual” consultations per day in areas including internal medicine, gastroenterology, pulmonology and endocrinology. The service is proving extremely useful in managing chronic symptoms for patients who are unable to attend the clinic at present. This is in addition to the other initiatives that have been taken up by the organization to support the authorities like screening camps in densely populated areas; bringing in 88 medical professionals to support Covid-19 patients; triage, isolation and treatment of positive cases at Aster and Medcare facilities, management of isolation camps, support in transferring positive patients and helping the community through distribution of essential supplies.
About Aster DM Healthcare
Aster DM Healthcare Limited is one of the largest private healthcare service providers operating in multiple GCC states and is an emerging healthcare player in India. With an inherent emphasis on clinical excellence, we are one of the few entities in the world with a strong presence across primary, secondary, tertiary and quaternary healthcare through our hospitals, and clinics. We have over 20,000 plus dedicated employees across the geographies that we are present in, delivering a simple yet strong promise to our different stakeholders: “We’ll treat you well.” We reach out to all economic segments in the GCC states through our differentiated healthcare services across the “Aster”, “Medcare” and “Access” brands.
For more information about us, please visit www.asterdmhealthcare.com or contact:
Head of PR and Internal Communications
Aster DM Healthcare
Tel: +971 528126577
Email: [email protected]
Assistant General Manager - PR & Media Relations
Aster DM Healthcare
Tel: +971 524073559
Email: [email protected]
Certain statements in this document that are not historical facts are forward looking statements. Such forward-looking statements are subject to certain risks and uncertainties like government actions, local, political or economic developments, technological risks, and many other factors that could cause actual results to differ materially from those contemplated by the relevant forward-looking statements. Aster DM Healthcare will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances.