A heartfelt commitment to care
The Aster brand is defined by a core value that defines how we look at the world: Relentless optimism. And so, we strive with unwavering determination to ensure that every person who interacts with us experiences the profound impact of these values. Healthcare surpasses mere service; it’s anchored in care and emotion. The hospital’s waiting room witnesses hope, joy, and empathy everyday. We can’t control the outcomes, but we will always endeavour to exceed experience expectations. The Aster DM Healthcare brand intends to weave diverse experiences, while being distinctive to different audiences. Each new day dawns with the firm belief that the world will be a brighter, better place tomorrow.
Message from the CMO
The brand vision is to shape healthcare into a seamless experience across the ecosystem to provide precisely what you need, exactly when you need it. Having spent over two decades in the marketing domain across diverse industries, I have come to embrace the term “unprecedented” as a constant companion.
At Aster DM Healthcare, three words get mentioned frequently when we talk about our business - brand, customer experience and loyalty. It’s essential to make sure that all three are connected and not working in silos because, at the end of the day, loyalty is the end result of what the brand encompasses and the experience it offers.
We are also witnessing a radical shift from brand systems to building ecosystems. For instance, imagine a future where your prescriptions are ready for pick-up the moment you step out of the consultation room. We strive to embed healthcare into your everyday life, eliminating its prescriptive nature and integrating it harmoniously with your routines. Yes, we live in unprecedented times - and as the tides of uncertainty continue to ebb and flow, we at Aster are committed to guiding you through uncharted waters. Given this context, I view Aster to be a lighthouse in your lives. After all, the thread that connects the small clinic that Dr. Azad Moopen started in 1987 near Port Rashid, Bur Dubai, to the 900+ healthcare touchpoints that exist globally today - is the reassurance that the lives of the ones you love are in the best hands.
Rahul Kadavakolu
Group Chief Marketing Officer
Medcare Hospitals and Medical Centers
Medcare, a premium healthcare network that operates out of the United Arab Emirates, is a venture of Aster DM Healthcare, Aligned to the multicultural soul of the UAE, our team of multi-lingual doctors across Medcare facilities are qualified from top institutions in the USA, UK, India, France, Greece, Australia, Africa, and the Middle East. They are supported by the advanced diagnostic, treatment, surgical technology and facilities of Medcare.
Aster Hospitals
While our vast network of hospitals touch the lives of millions of patients every year, some initiatives demonstrate the commitment to our larger brand cause. Launched by our hospital network in UAE, "Aster Cosmos" is a remarkable support group catering to cancer survivors. This quarterly event is designed to bring together cancer survivors, current patients, and esteemed medical professionals, fostering an environment of support, hope, and camaraderie. Another example of an initiative to address an unmet health need was when Aster Hospital, Sharjah, introduced 12 speciality clinics dedicated to women's health, including PCOS, PCOD, adolescent support, fertility, menopause, and more. Thus, empowering women with tailored care for their unique health needs.
Aster Clinics
Aster DM Healthcare’s vast 120+ clinic centre network caters to a diverse patient base. The clinics are constantly evolving to help different patient needs that emerge due to modern lifestyles. In UAE, Aster Clinics have strategically established 10 concept clinics, each focused on relevant disease conditions such as sports injuries, headaches, allergies, vertigo and lifestyle management, among others. Aster Clinics also introduced the "Centre of Emotional and Mental Health," an impactful initiative to promote mental health awareness. With a dedicated hotline to address mental health concerns, and a team of psychologists/psychiatrists to help patients prioritise emotional well-being.
Aster Pharmacy
Aster Pharmacy has always embraced consumers' interest in well-being. For instance, the new store formats mirror Los Angeles, embodying liberalism, wellness, and diversity. Molecular-shaped beads in earthy tones represent human DNA, inspiring the innovative wellness-focused brand. Pastel shades of blue, green, and pink shaped like heart atriums illuminate each area. Biophilic elements create a calming atmosphere, departing from the typical clinical feel of pharmacies. In the same spirit, the pharmacy also launched an Innovation Station, a ground-breaking initiative powered by Rossmax's cutting-edge diagnostic technology. With a focus on customer well-being, this state-of-the-art facility offers valuable insights into a customers' health status, skin/ hair, and vitamins analysis.
myAster
The myAster platform has a record of several firsts. It was the GCC Region's first Integrated Healthcare Platform, granting patients effortless access to hospitals, clinics, diagnostic centers, and pharmacies. With over one million lives touched since its launch in January 2023, myAster proudly holds the top rank as the most popular free medical app on both Play Store and App Store. Our key feature, video consultation within 30 mins, has been a gamechanger in the region. myAster has received the "Most Admired Online Innovation of the Year" award by RetailME and was honoured as "Digital Healthcare Provider of the Year" by Entrepreneur Magazine.
Aster Opticals
In 2019, Aster DM Healthcare acquired Grand Optics, strategically expanding to 18 optical stores across the UAE. Under the banner of Aster Opticals, it has emerged as the preferred optician, offering comprehensive eye care solutions. Ever since, it's developed into a true one-stop destination with advanced eye test facilities, exceptional customer experience, and unparalleled value-added services, including free accurate eye exams, 1-hour fitting, and 12-month free lens replacement.
Wellth
Wellth is positioned as a pioneering hub of integrative medicine in the UAE. Embracing a holistic mind-body-spirit approach, Wellth empowers individuals to lead happier, healthier, and more peaceful lives daily. By bridging the gap between evidence-based Western medicine and time-tested Eastern healing traditions, Wellth offers over a dozen effective therapies from around the globe. From Functional Medicine to Ayurveda, Yoga to Homoeopathy, Acupuncture to Osteopathy and Chinese Medicine, these therapies were hand-picked by globally acclaimed advisors Deepak Chopra and Dr. Frank Lipman.
Our Campaigns
Awards & Recognition
'Healthcare Innovation of the Year' at Technology Leadership Awards
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Awards & Recognition
Excellence and Consistency: Being a Superbrand 6 years in a row
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Brand Assets
Aster Brand Kit
Here, you’ll find all the essential files needed to accurately represent our brand, including logos, color palettes, typography guidelines, and more.
Corpoarte Credentials
Here, you’ll find key documents outlining our company’s expertise, achievements, and business credentials. These materials provide an in-depth look at our experience, capabilities, and commitment to excellence.
Image Repository
This section contains a curated collection of high-resolution images that showcase our brand, products, and services. These visuals are available for use in promotional materials, media publications, and other relevant platforms.